Who exactly is listening to podcasts?
In 2019, there are statistics and data available for almost anything that you could think of. Lucky for us, podcasting is no exception! If you have clicked on this blog post, I am guessing that you are interested in finding out what the data says about who exactly is listening to podcasts. Whether you are a current or aspiring host, this article will provide a concise summary of the latest statistics that answer this question (data provided is from the United States).
Between men and women, the divide is fairly equal with 56% being men and 44% being women. Podcast listeners are typically educated and have above-average incomes (over $75K).
51% of the population has listened to a podcast before with 22% listening weekly. With a population of over 300 million in the United States, this provides hosts with a massive potential audience.
Of those who regularly listen to podcasts, the average person consumes 7 episodes per week and subscribes to 6 different shows. 80% listen to the majority of each episode with 35% listening to completion.
This is important to keep in mind when reviewing your own podcast’s stats to see if you are effectively keeping your audience engaged for the episode’s entirety. If not, what could you change to ensure that they are hanging on your every word?
Although one might believe that the majority of listeners are tuning in during their morning commute, the statistics tell a different story. 49% of listeners are doing so from their homes while only 22% are doing so from their cars and 4% while on public transit.
Podcasting is a medium that is rapidly gaining momentum and shows no signs of slowing down. A new article from Deloitte has found that the podcasting and audiobook markets are actually growing faster than the overall media and entertainment market. If you have been thinking about starting your own podcast, the time is definitely now.
Because podcasts are awesome! That’s why.
Want to get in on the action?
The statistics show just how much potential podcasts have for spreading your message to an incredibly large audience, so why not take advantage of this? With TalkShoe, we provide hosts with everything that they need to get started. With amazing features like FREE unlimited hosting and storage, we make podcasting both simple and affordable.