Starting a podcast can be an exciting way to share your thoughts, ideas, and expertise with a wide audience. However, as with any creative endeavour, building an audience for your podcast can take time and effort. In this blog post, we will explore 11 tips for growing your podcast audience and making your show a success.

1. Define Your Target Audience

Before you begin creating content for your podcast, it's important to have a clear understanding of who your target audience is. Knowing your audience will help you create content that is relevant and engaging for them. It will also help you to understand which platforms and marketing strategies are likely to be most effective for reaching them.

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2. Create High-Quality Content

Once you know who your target audience is, it's important to focus on creating high-quality content that will keep them engaged. This means investing in good equipment, taking the time to plan and research your episodes, and putting in the effort to make sure your audio and production are as good as they can be.

3. Optimize Your Metadata

Metadata is the information that is used to identify your podcast and make it searchable online. This includes things like your podcast title, description, and episode titles. Optimizing your metadata will make it easier for people to find your podcast when they search for topics related to your content.

4. Use of Podcast Aggregators and Networks

Submitting your podcast to Podcast Aggregators and networks such as iTunes, Soundcloud, and Stitcher helps increase your visibility and attract new listeners by making it easily accessible on multiple platforms.

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5. Build a Website

Having a website for your podcast is a great way to create a central hub for all of your episodes, show notes, and other related content. Your website is also a great place to include links to your social media accounts, and other ways for listeners to connect with you.

6. Utilize Social Media

Social media is a great way to promote your podcast, engage with your audience, and find new listeners. Platforms like Twitter, Instagram, and Facebook can be used to share teasers and clips from your episodes, post behind-the-scenes content, and interact with your audience.

7. Guest Appearances

Inviting guests to appear on your podcast is a great way to reach new audiences. When you bring on an expert or influencer in your field, you can tap into their existing following and expand your own audience in the process.

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8. Host Live Episodes

Hosting live episodes of your podcast is a great way to engage with your audience in real-time and build a sense of community around your show. Platforms like Facebook Live, Instagram Live, and YouTube Live make it easy to host live episodes and interact with your audience in real-time.

9. Leverage SEO

SEO or Search engine optimization is essential for online promotion and can help you reach more listeners. This can be done by including relevant keywords in the title and descriptions of your episodes, as well as in the show notes and website content.

10. Reach Out to Other Podcasts

Connecting with other podcasters in your niche can help you tap into their existing audience and reach new listeners. You can reach out to other podcasters for guest appearances, collaborations, or cross-promotions to help expand your reach.

11. Create a Paid Program


Creating a paid program is a great way to monetize your podcast while also growing your audience. By creating a paid membership program, you can provide exclusive content and additional resources to your listeners in exchange for a monthly or annual fee.

Overall, growing your podcast audience takes time and effort, but with a little bit of creativity and a lot of hard work, it is possible to build a dedicated and engaged following. Remember always to be authentic and true to yourself; your audience will naturally grow.

Remember, Podcasting is a process and it takes time to grow an audience.

Ready to take the next step and grow your podcast audience? Sign up for and join the community of podcast creators and enthusiasts. With, you'll have access to all the tools and resources you need to create a successful podcast and reach a wider audience. Sign up now and start seeing the results you deserve!

Why Your Company Should be Podcasting ( and Podcasting with Talkshoe)

From traditional radio to blogs to social media, there are more ways for people to consume media than ever before. For marketers and business owners, this means more ways for you to reach—or not reach—your target audience! Whether it's the attention of millennials, teens, or baby boomers that you’re after, podcasting has become an important medium for a wide variety of audio content and definitely one that your business should be considering. In today blog, we’ll be exploring some of the reasons why TalkShoe podcasting should be a part of your business’ communications strategy.

What is a Podcast?

If you’re not already familiar with podcasting, learning what a podcast is is a great place to start. A podcast is a published digital audio file that can be accessed online and downloaded onto a computer or mobile device for the listener to listen to at any time. Much like the segments of your favorite radio talk show program, individual podcasts are often published as part of a recurring series by the host or creator of the show. Listeners can subscribe to ( “follow”) particular podcast shows so that they can be alerted when a new episode is published.

Free Podcasting on TalkShoe

Talkshoe is a platform that allows you to create, record, publish, and store podcasts—all at no cost! Easy to set up and free to use, Talkshoe is the perfect space to start cultivating a following through podcasting. TalkShoe offers a host of benefits for creating, managing, and listening to your live and recorded audio podcasts.


How TalkShoe Podcasting Can Benefit Your Business

Position Your Company as the Thought Leader

You know your business and industry better than anyone else, and people like to buy from experts. Streaming and recording regular TalkShoe podcasts is a great way to engage with new audiences and build a following around content relevant to your business. Adding podcasts to your marketing communications strategy is a great way to enhance yourself and your company as an authority on whatever subject matter or industry you’re into.

Increase Company Visibility

When it comes to marketing, it’s never a bad idea to have more channels of exposure to your target audience. One of the great things about podcasts can be listened to anytime, anywhere—from your website, from iTunes, on iPods and MP3 players—and, if they’re interesting enough, can be spread virally across the internet!

Reach the Internet Generation

There’s a whole generation of people who no longer consume traditional media. Many of them listen to podcasts and other types of live streaming / on-demand media platforms. This audience is young, savvy, educated, and has a significant amount of disposable income. If you produce regular, high-quality content available via downloadable podcasts, you could develop a following among the very people you are trying to market to.

Make TalkShoe Podcasting Part of Your Communications Mix!

Whether you run a small side business that you'd like to promote or are trying to develop new audiences to market your company to, TalkShoe is the perfect platform to start your podcasting journey. Take advantage of TalkShoe’s free podcast streaming and hosting platform as well as the service’s existing user base to attract listeners. Sign up for TalkShoe is quick and easy. Why not start today?


Are you ready to supercharge your podcasts, and make the most of our new features and benefits that TalkShoe has to offer? Why not record an episode today, and see what everyone’s talking about!