How to successfully promote your podcast with Facebook

January 21, 2020
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Congratulations! You have carefully crafted your engaging audio content and are ready to start sharing your podcast with the world. This may sound like an overwhelming and daunting task and you are probably wondering where to begin. In this technological age, social media is often an excellent place to start!

The most effective strategy includes a combination of several different social media channels but for the purpose of this article, we will be discussing how to leverage the immense power of the platform backed by approximately 2.45 billion active monthly users – Facebook. Read on to learn how to utilize this platform to its fullest potential and effectively spread your message to a massive potential audience.

Podcast pageCreate a “Page” for your podcast

On Facebook, creating a separate page specifically for your podcast is the best place to start. It is the most effective way to have all of the information that your listeners will require in one place. To do so, sign into your personal Facebook account, click on the “Create” button in the top right-hand corner, and then select “Page” from the drop-down menu. Be sure to fill in all of the relevant information and include a link to your podcast’s web page (if using TalkShoe, this would be your podcast’s main home page).


Share a variety of content

Now that you’ve created your podcast’s Facebook page, it’s time to get sharing! In order to encourage engagement with your followers, it is best to use a variety of content. This can include a combination of text, photos and videos. You can also share content posted by others that your specific demographic would find relevant and intriguing.

Incorporate video where you can

According to a 2019 survey of over 777 million Facebook posts, those which included a video component received 59% more engagement than any other type of post. Consider taking a short video clip during your next recording session or creating “audiograms” using a program like Headliner.

PodcastersInform your followers of new episode releases

Each time that you release an episode, ensure that you share a new post to Facebook. Make the journey simple for your followers by including the episode’s web link directly in the post. As a tip, tag any guests that you have on your show to make it easy for them to share with their followers as well.

Personally engage with your following

When users comment on your posts, try your best to respond promptly and authentically. Stay true to the tone of your podcast and answer all questions thoroughly. You can also seek feedback from your followers and allow them to help steer the direction of your show. When people feel a more personal connection with you and your brand, they are more likely to continue tuning in to each new episode.

Now that you’re a Facebook pro, let us take care of the rest

The TalkShoe platform ensures that all of your behind-the-scenes podcasting needs are met, including unlimited hosting and storage - for free! With tons of cool features, we make sure that podcast hosts have everything that they need before taking their show to the social media masses and sharing their message with the world.

Click here to get started today!