Screen Name: Marketing Rule Breaker
Overview: Bringing interactive marketing solutions to the small business across the world.
Biography: In August of 2000, Rob Rohena, Founder of DIR Incorporated started a small company called Data & Information Researchers. The company researched government grant program and collected and tabulated corporated surveys.
In 2005, the company created a listing on Guru.com and decided to condense the name down to "DIR". Later that same year the company Incorporated and became "DIR Incorporated".
By 2007, it had expanded its marketing reseach services to offer market planning development, email and online survey management. In 2009, the company completely dropped its grant research division and began to focus on building the brand using Social Media, and other interactive marketing tools.
Today, DIR Incorporated offers a complete line of marketing and management tools. As a member of the Microsoft Partner Network the company operates in four states; Florida, Indiana, New York, and Ohio while serving the entire United States.