Description: Learn from a panel of experts how to use technology and content to get visitors to your website to become actual paying customers. We cover strategies from start to finish, for beginners to experienced site owners, including: ______________________________________ -Choosing a domain name that stands out ______________________________________ -How NOT to bury your best assets -- setting up navigation and site features so that visitors can quickly find what they need ______________________________________ -Simple tips for avoiding vague text, because being specific gets you customers ______________________________________ -Using landing pages to focus the visitor's attention ______________________________________ - Using unique technology to make your site remarkable and call attention to the action you want the visitor to take ______________________________________ - Attracting qualified visitors in the first place - using search engines and pay per click ads to get serious visitors ______________________________________ - How to get visitors to take action and not have all your hard-earned efforts and money at attracting visitors go down the drain. ______________________________________ - Concrete examples of how to do all of the above. ______________________________________ Moderator: Anita Campbell is the CEO of her own business, Small Business Trends LLC, a media and information company. In that role she closely follows trends in the small business market and trends in technology. A respected speaker and emerging trends resource, Ms. Campbell's expertise has been noted or her opinion quoted in the Wall Street Journal, Inc Magazine, Entrepreneur Magazine, CIO Magazine, Entrepreneur Radio, BusinessTVChannel.com, Cleveland Plain Dealer, San Francisco Chronicle, Pittsburgh Post Gazette, Akron Beacon Journal, Boston Globe, CRM Buyer, Small Business Podcast, numerous trade publications, websites, podcasts and more. Her popular website, Small Business Trends , is regularly noted as a rich informational resource. In 2005 the site won the "Best of the Web" award for small business blogs from Forbes, Honorable Mention from MarketingSherpa as Best Small Business Marketing blog, and the #1 Most Practical Blog for Entrepreneurs from About.com. She writes for a number of online publications, including BNET, and edits the RFID Weblog, which was recognized in 2005 in the CNET Blog 100. In November 2005 she became the host of Small Business Trends Radio on the WSRadio network. ______________________________________ Speakers: Laura Allen, Co-Founder, 15SecondPitch.com Laura Allen's passion in life is helping people market themselves more effectively while having fun getting the word out about what makes them the best at what they do! She has over twelve years of experience in industries such as: book publishing, advertising, online marketing, and sales. Ms. Allen is most proud of a 5.5 million dollar deal she closed from a cold call. She also likes to talk about the time that she sent a 3 foot tall steel pyramid to Star Wars director George Lucas. The stunt got his attention and resulted in approximately 50 million in sales for Laura's client. Since co-founding 15SecondPitch.com in 2002, Laura has been written about in Adweek, The Financial Times, Crain's New York Business, and The Wall Street Journal. Laura has been a guest speaker at "Networking Nights", Co-Sponsored by The New York Times and Starbucks; The M.I.T. Women's Alumni Group; Pace University; Downtown Women's Club and New York City Women in Technology. She was also interviewed for the ABC News program HomeWork. She is currently working on her first book called "How to craft the perfect 15SecondPitch in 4 easy steps." ______________________________________ Douglas Shuman Senior Vice President, Customer Marketing, Register.com Douglas Shuman joined Register.com as Senior Vice President of Customer Marketing on February 5, 2007. Mr. Shuman brings extensive experience in marketing to the small business community through online, inbound telemarketing and customer loyalty efforts. Prior to joining Register.com, Mr. Shuman served as Vice President of Customer Acquisition Marketing for OPEN (American Express' small business division). Mr. Shuman progressed through several leadership positions throughout his 11 year tenure with the American Express Small Business Group. Mr. Shuman is a member of the National Advisory Council of the Association for Enterprise Opportunity, a national association of community-based organizations that provide entrepreneurial education, access to capital, and support to aspiring and active low-income entrepreneurs. The National Advisory Council acts to ensure that the U.S. microenterprise field continues to grow and serve increased numbers of microentrepreneurs. ______________________________________ Shawn Holt, VP of Biz Dev for SitePal less
