FREE TRAINING CLASSES FOR NEW & PROSPECTIVE HOSTS: Tues Feb 22nd(8:30pm PST/11:30pm EST); + other dates/times - Click for details - Sign-up Now to Reserve a Spot

| Author: TalkShoe Support | In Announcements, Events, Host Lounge News, Support Print This Post

SIGN UP NOW to attend the FREE training program “TalkShoe Basic Training for New & Prospective Hosts”! (Pre-registration is required even though it’s free - just send an email to training@talkshoe.com)

This free training program is conducted by the leading experts on the TalkShoe User Support Team. Now the program consists of a new format - one session lasting 2 hours. This program is offered on the following dates:

Tuesday February 8th at 7 to 9pm Eastern Time
Friday February 11th at 9am to 11am Eastern Time
Tuesday February 15th at Midnight Eastern Time (9pm PST)
Saturday February 19th at 11am to 1pm Eastern Time
Tuesday February 22nd at 11:30pm Eastern Time (8:30pm PST)
Thursday February 24th at 7 to 9pm Eastern Time
Sunday February 27th 10am to Noon Eastern Time
Tuesday March 8th at 7 to 9pm Eastern Time
Thursday March 24th at 7 to 9pm Eastern Time

This session will consist of prepared material covering key topics of interest to New and Prospective TalkShoe Hosts. Periodically throughout the session the participants will be given an opportunity to ask questions. The material covered is basic and appropriate for individuals who are interested in becoming Show Hosts. Our philosophy is that no question is too simple!

Topics covered include:
” Using TalkShoe as a listener
” Setting up your Hosting Account
” Scheduling your First Episode
” Controlling your Show/Call from your Phone
” How to End/Terminate your Show/Call
” How to Handle Disturbances and Disruptive Participants
” Broadcast Techniques - How to Conduct a Show in a Professional Manner
” Interview Techniques
” Best Practice Do’s and Don’ts
” Where to Go for More Help - Hosting Resources
” Availability of Advanced Premium Training

Individuals interested in attending must register by sending an email indicating their interest to: training@talkshoe.com Include an indication of your level of experience. Please also include the Date and Time of the session you are requesting to attend. You will receive additional information regarding the training, including how to connect to the sessions.

This training was created in response to user requests.

SIGN UP TODAY - THERE IS A LIMIT TO THE NUMBER OF PARTICIPANTS IN EACH SESSION!

Come join the FUN - Become a Host Today!!!

Note: Advanced Premium Training (which covers more advanced topics) is also available - The next two hour session is Tuesday February 22nd. click this link for more details: http://tinyurl.com/22qrp86

FREE TRAINING CLASSES FOR NEW & PROSPECTIVE HOSTS: Jan 27th(7pm); + other dates/times - Click for details - Sign-up Now to Reserve a Spot

| Author: TalkShoe Support | In Announcements, Events, Host Lounge News, Podcasting News, Support, TalkShoe Tips Print This Post

Have you ever considered Hosting your own Show on TalkShoe? NOW is the time to start!

SIGN UP NOW to attend the FREE training program “TalkShoe Basic Training for New & Prospective Hosts”! (Pre-registration is required even though it’s free - just send an email to training@talkshoe.com)

This free training program is conducted by the leading experts on the TalkShoe User Support Team. Now the program consists of a new format - one session lasting 2 hours. This program is offered on the following dates:

Thursday January 27th at 7 to 9pm Eastern Time
Tuesday February 8th at 7 to 9pm Eastern Time
Friday February 11th at 9am to 11am Eastern Time
Tuesday February 15th at Midnight Eastern Time (9pm PST)
Saturday February 19th at 11am to 1pm Eastern Time
Tuesday February 22nd at Midnight Eastern Time (9pm PST)
Thursday February 24th at 7 to 9pm Eastern Time
Sunday February 27th 10am to Noon Eastern Time

This session will consist of prepared material covering key topics of interest to New and Prospective TalkShoe Hosts. Periodically throughout the session the participants will be given an opportunity to ask questions. The material covered is basic and appropriate for individuals who are interested in becoming Show Hosts. Our philosophy is that no question is too simple!

Topics covered include:
” Using TalkShoe as a listener
” Setting up your Hosting Account
” Scheduling your First Episode
” Controlling your Show/Call from your Phone
” How to End/Terminate your Show/Call
” How to Handle Disturbances and Disruptive Participants
” Broadcast Techniques - How to Conduct a Show in a Professional Manner
” Interview Techniques
” Best Practice Do’s and Don’ts
” Where to Go for More Help - Hosting Resources
” Availability of Advanced Premium Training

Individuals interested in attending must register by sending an email indicating their interest to: training@talkshoe.com Include an indication of your level of experience. You will receive additional information regarding the training, including how to connect to the sessions.

This training was created in response to user requests.

SIGN UP TODAY - THERE IS A LIMIT TO THE NUMBER OF PARTICIPANTS IN EACH SESSION!

Come join the FUN - Become a Host Today!!!

Note: Advanced Premium Training (which covers more advanced topics) is also available - The next two hour session is Tuesday February 22nd. click this link for more details: http://tinyurl.com/22qrp86

FREE TRAINING CLASSES FOR NEW & PROSPECTIVE HOSTS: Jan 11th(7pm EST); 12th(9am); 15th(11am) + other dates/times - Click for details - Sign-up Now to Reserve a Spot

| Author: TalkShoe Support | In Announcements, Events, Host Lounge News, In The News, Podcasting News, Support, TalkShoe Tips Print This Post

Have you ever considered Hosting your own Show on TalkShoe? NOW is the time to start!

SIGN UP NOW to attend the FREE training program “TalkShoe Basic Training for New & Prospective Hosts”! (Pre-registration is required even though it’s free - just send an email to training@talkshoe.com)

This free training program is conducted by the leading experts on the TalkShoe User Support Team. Now the program consists of a new format - one session lasting 2 hours. This program is offered on the following dates:

Tuesday January 11th at 7 to 9pm Eastern Time
Wednesday January 12th at 9 to 11am Eastern Time
Saturday January 15th at 11am to 1pm Eastern Time
Friday January 21st at 10am to Noon Eastern Time
Thursday January 27th at 7 to 9pm Eastern Time

This session will consist of prepared material covering key topics of interest to New and Prospective TalkShoe Hosts. Periodically throughout the session the participants will be given an opportunity to ask questions. The material covered is basic and appropriate for individuals who are interested in becoming Show Hosts. Our philosophy is that no question is too simple!

Topics covered include:
” Using TalkShoe as a listener
” Setting up your Hosting Account
” Scheduling your First Episode
” Controlling your Show/Call from your Phone
” How to End/Terminate your Show/Call
” How to Handle Disturbances and Disruptive Participants
” Broadcast Techniques - How to Conduct a Show in a Professional Manner
” Interview Techniques
” Best Practice Do’s and Don’ts
” Where to Go for More Help - Hosting Resources
” Availability of Advanced Premium Training

Individuals interested in attending must register by sending an email indicating their interest to: training@talkshoe.com Include an indication of your level of experience. You will receive additional information regarding the training, including how to connect to the sessions.

This training was created in response to user requests.

SIGN UP TODAY - THERE IS A LIMIT TO THE NUMBER OF PARTICIPANTS IN EACH SESSION!

Come join the FUN - Become a Host Today!!!

Note: Advanced Premium Training (which covers more advanced topics) is also available - The next two hour session is Thursday December 9th. click this link for more details: http://tinyurl.com/22qrp86

FREE TRAINING CLASSES FOR NEW & PROSPECTIVE HOSTS - Dec 22nd(Wed) & 28th(Tues) at 10am EST + Jan 2nd(Sun) at 11am EST + other dates/times - Click for details - Sign-up Now to Reserve a Spot

| Author: TalkShoe Support | In Announcements, Events, Host Lounge News, Support, What's New Print This Post

Have you ever considered Hosting your own Show on TalkShoe? NOW is the time to start!

SIGN UP NOW to attend the FREE training program “TalkShoe Basic Training for New & Prospective Hosts”! (Pre-registration is required even though it’s free - just send an email to training@talkshoe.com)

This free training program is conducted by the leading experts on the TalkShoe User Support Team. Now the program consists of a new format - one session lasting 2 hours. This program is offered on the following dates:

Wednesday December 22nd at 10-11:30am Eastern Time
Tuesday December 28th at 10-11:30am Eastern Time
Sunday January 2nd at 11am-12:20pm Eastern Time
Tuesday January 11th at 7 to 9pm Eastern Time
Thursday January 27th at 7 to 9pm Eastern Time

This session will consist of prepared material covering key topics of interest to New and Prospective TalkShoe Hosts. Periodically throughout the session the participants will be given an opportunity to ask questions. The material covered is basic and appropriate for individuals who are interested in becoming Show Hosts. Our philosophy is that no question is too simple!

Topics covered include:
” Using TalkShoe as a listener
” Setting up your Hosting Account
” Scheduling your First Episode
” Controlling your Show/Call from your Phone
” How to End/Terminate your Show/Call
” How to Handle Disturbances and Disruptive Participants
” Broadcast Techniques - How to Conduct a Show in a Professional Manner
” Interview Techniques
” Best Practice Do’s and Don’ts
” Where to Go for More Help - Hosting Resources
” Availability of Advanced Premium Training

Individuals interested in attending must register by sending an email indicating their interest to: training@talkshoe.com Include an indication of your level of experience. You will receive additional information regarding the training, including how to connect to the sessions.

This training was created in response to user requests.

SIGN UP TODAY - THERE IS A LIMIT TO THE NUMBER OF PARTICIPANTS IN EACH SESSION!

Come join the FUN - Become a Host Today!!!

Note: Advanced Premium Training (which covers more advanced topics) is also available - The next two hour session is Thursday December 9th. click this link for more details: http://tinyurl.com/22qrp86

A HOLIDAY GIFT FOR YOU! - 80% DISCOUNT on Advanced Premium Training for Hosts (now $4.99!)- Thursday Dec 9th ONLY - 7pm EST - click for details and signup

| Author: TalkShoe Support | In Announcements, Events, Host Lounge News, In The News, Podcasting News, Press Releases, Support Print This Post

YES, TALKSHOE HAS A HOLIDAY GIFT FOR YOU! - A ONETIME ONLY 80% DISCOUNT on Advanced Premium Training for Hosts - Thursday December 9th ONLY - 7pm EST

SIGN UP NOW to attend the new ADVANCED PREMIUM fee based on-line training program FOR ONLY $4.99!!! (Regular price is $24.99)

This training program is being offered on Thursday December 9th from 7-9pm Eastern Time - ie a single 2 hour session!

The following topics will be included:

* Connecting to TalkShoe via VOIP/SIP (free X-Lite & Skype Out)
* Improving Performance and Response Time via TalkShoe Live Pro
* Enabling Professional Capabilities via vEmotion (intros, outros, local recording, etc.)
* Advantages of a Direct Dial Number
* Local Recordings - Why and How
* Editing Audio Files (Audacity & intros, outros, recordings, sound effects, etc.)
* Finding Royalty Free / Podsafe Music
* The Use and Non-Use of Licensed and Copyrighted Material
* Hosting Resources - And Where to Get More Help
* Arranging for Premium TalkShoe Features & your free premium with this training

A Question and Answer segment will be held at several points during the 2 hour training session. The fee for this Advanced Premium Online Training is $24.95.

HOW TO ENROLL:
1) Send an email to training@talkshoe.com indicating your interest in signing up for this Advanced Permium Training (TS-TRNG201). This will enable details of the session to be communicated to you via return email.
2) Send payment of your Advanced Premium Training fee through PayPal by clicking on the link below and following the directions. (TalkShoe uses PayPal to accept training fees.) Once you access this link you will see that your payment can be made directly from a PayPal Account (i.e. if you already have one or if you want to create one) or through a major credit card. The instructions for both options are shown on the page. Here is the link:

https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=4PNHTG6XGDTR8

This training was created in response to TalkShoe User requests.

We look forward to having you join this Advanced Premium Online Training session!

FREE TRAINING CLASS FOR NEW & PROSPECTIVE HOSTS - Dec 22nd(Wed) & 28th(Tues) at 10am EST + other dates/times - Click for details - Sign-up Now to Reserve a Spot

| Author: TalkShoe Support | In Announcements, Events, Host Lounge News, Support Print This Post

Have you ever considered Hosting your own Show on TalkShoe? NOW is the time to start!

SIGN UP NOW to attend the FREE training program “TalkShoe Basic Training for New & Prospective Hosts”! (Pre-registration is required even though it’s free - just send an email to training@talkshoe.com)

This free training program is conducted by the leading experts on the TalkShoe User Support Team. Now the program consists of a new format - one session lasting 2 hours. This program is offered on the following dates:

Tuesday November 16th at 7 to 9pm Eastern Time
Wednesday November 17th at 12pm to 1:30pm Eastern Time
Saturday November 20th at 12pm to 1:30pm Eastern Time
Thursday December 2nd at 7 to 9pm Eastern Time
Tuesday December 14th at 7 to 9pm Eastern Time
Wednesday December 22nd at 10-11:30am Eastern Time
Tuesday December 28th at 10-11:30am Eastern Time
Sunday January 2nd at 11am-12:20pm Eastern Time
Tuesday January 11th at 7 to 9pm Eastern Time
Thursday January 27th at 7 to 9pm Eastern Time

This session will consist of prepared material covering key topics of interest to New and Prospective TalkShoe Hosts. Periodically throughout the session the participants will be given an opportunity to ask questions. The material covered is basic and appropriate for individuals who are interested in becoming Show Hosts. Our philosophy is that no question is too simple!

Topics covered include:
” Using TalkShoe as a listener
” Setting up your Hosting Account
” Scheduling your First Episode
” Controlling your Show/Call from your Phone
” How to End/Terminate your Show/Call
” How to Handle Disturbances and Disruptive Participants
” Broadcast Techniques - How to Conduct a Show in a Professional Manner
” Interview Techniques
” Best Practice Do’s and Don’ts
” Where to Go for More Help - Hosting Resources
” Availability of Advanced Premium Training

Individuals interested in attending must register by sending an email indicating their interest to: training@talkshoe.com Include an indication of your level of experience. You will receive additional information regarding the training, including how to connect to the sessions.

This training was created in response to user requests.

SIGN UP TODAY - THERE IS A LIMIT TO THE NUMBER OF PARTICIPANTS IN EACH SESSION!

Come join the FUN - Become a Host Today!!!

Note: Advanced Premium Training (which covers more advanced topics) is also available - The next two hour session is Thursday December 9th. click this link for more details: http://tinyurl.com/22qrp86

Christopher “Superman” Dennis - Live - Sunday April 18th at 10PM EDST - Click for Details

| Author: TalkShoe Support | In Announcements, Events, Host Lounge News, Hosts in the News Print This Post

On Sunday April 18, 2010 Bruce “Logan” Pringlemeir, host of Logan’s Run Live will be interviewing Christopher “Superman” Dennis.

Mr. Dennis was showcased on the 2007 documentrary film “Confessions of a Superhero”.

Join us as we discuss his career, the film, and what new ventures he has recently completed. Join us in the chat or call in live,
http://www.talkshoe.com/tc/49899 on April 18, 2010 10pm eastern time, 7pm Pacific or at the official website http://www.logansrunthepodcast.com

LIVE NOW - Be a Part of the 24hr “Voipathon - Online Communities Changing the World” - Begins March 26 - click for details

| Author: TalkShoe Support | In Announcements, Events, Podcasting News, Press Print This Post

Voipathon - Broadcast for 24 Hours - Live on TalkShoe under Show ID 22622 - (The “Voip Users Conference” Call) - Begins March 26th at 3am!

JOIN …. http://www.talkshoe.com/talkshoe/web/talkCast.jsp?masterId=22622&cmd=tc

The theme of the Voipathon is: “Online Communities Changing the World”.

Voipathon is a simple idea: To unite people from as many parts of the world (and time zones) in a 24 hour long discussion about the Internet, voice over the Internet and how communities can and do use these tools.

We will talk about:
 ways to connect your voices together (including free phone calls)
 ways to get around obstacles to voice connections put in place in some countries
 communities that use the Internet to make the world a better place
 keeping the Internet free of censorship by spreading understanding of the principles of freedom

We will hear from:
 People from all corners of the planet sharing their experiences
 Experienced telephony users who can help you make a connection, free
 Members of communities who are helping improve lives everywhere

Visit the Voipathon web site at: http://voipathon.squarespace.com

Online Audio Advertising Market Still Developing

| Author: Dave Nelsen | In Announcements, Events, What's New Print This Post

Given the still-nascent online audio advertising market, TalkShoe has decided to pause its TalkCash program. While we remain true believers in the concept, the primary purpose of this action is to allow us to focus our resources on continuing to enhance and grow our popular Community Calling service.

The original concept behind TalkCash was to share ad revenues with audio content creators (aka podcasters), creating an economic incentive to use TalkShoe. It turns out that most people engage in Community Calling for two other non-economic reasons: 1) to more deeply connect with people having like interests [as humans, it’s in our DNA], and 2) to share their voice [essentially the same force that drives blogging]. We estimate that on TalkShoe less that 10% of people are in it primarily for the money.

Two supporting data points: In the past 12 months, the percentage of unpaid host listens on TalkShoe has risen from 3% to 61%. And during the same period, the average time a caller remained on the phone has gone from 31 minutes to 51 minutes. Yes, this is my baby, but even I am amazed at this level of engagement with an “Internet” application.

One other relevant detail: TalkShoe has been paying a subsidized ad-share rate of $10 CPM (1 cent per episode-listen) to hosts. While we sell ads at $20 CPM and higher, we’ve actually been paying out far more than we’re generating due to limited ad inventory. At this time, there are more important things to spend our investors’ money on.

If you’re a casual reader not involved in driving Web2.0 and new advertising models, stop reading here.

For those of you actually interested in the guts of this stuff, read on. I’ll share insights gained through almost two years of testing and tweaking our online audio ad program (aka podcast advertising). I’ll cover Micro-Segmentation, Podcast Advertising Effectiveness, CPM Rates, Host Read Endorsement vs. Non-Host Recorded Ad Insertion and more. And I’ll tell you about a campaign worth $2,747 CPM.

Micro-Segmentation

TalkShoe has demonstrated that audio advertising can be very valuable when properly targeted to narrowly-segmented audiences. An example of this is my Cellar Dwellers Home Winemaking show. Brad Ring, the editor of WineMaker Magazine, emailed me after discovering the show on iTunes. He wrote something to the effect of “Dave, every one of your listeners is a perfect candidate subscriber for my magazine; let’s do a deal.” And even though I average just 500 to 800 unique episode-plays per week, we did. Anecdotally, it appears that a very high proportion of my listeners now subscribe to Brad’s magazine, although neither of us knows the exact numbers.

Now that I’ve seen it in action, the power of micro-segment targeted advertising is undeniable.

Podcast Advertising vs. Internet Advertising Effectiveness

I don’t know about you, but I’m getting pretty good at ignoring most Internet text and banner ads. I suspect that I’m not alone, as I’ve heard that Google’s click rates are dropping.

By comparison, Internet audio ads (my generic name for podcast advertising) have one big positive and one big negative. On the plus-side, our evidence indicates that people actually listen to them. When you turn on your iPod, you’re not talking so you listen. How many times have I heard an Acura ad on an NPR podcast, and yet I still notice them? Heck, as a lifetime Toyota/Lexus driver, I might even consider an Acura next time.

On the minus-side, unlike with Internet ads, an iPod provides no mechanism for clicking on something. Attention: Steve Jobs, entrepreneurs, and/or any venture capitalist; solve this problem and make a billion or two. Cell phones may be the key — texting a code or pressing a button on an Internet-enabled phone could provide for that immediate response. We need it.

Audio Advertising Rates

In addition to advertising for WineMaker Magazine, TalkShoe has run campaigns for Ambrosia Software, Audible.com, Citrix Systems (GoToMyPC and GoToMeeting products), GoDaddy, PageFlakes, and a couple dozen individuals. Rates have ranged from:

• A low of 2 cents per impression to…
• A high of 5.5 cents per impression.

We also tried some “remnant” advertising at 0.3 cents per impression, just to prove to ourselves that it is a very bad idea and should not be repeated. Ads that aren’t relevant to a listener are simply clutter and diminish the value of the good stuff.

Even higher rates can be justified where there is a good match between advertiser and audience (don’t miss the Brehm Vineyards example at the end).

A side note: As with Google AdWords, TalkShoe allows individuals to run online audio ads on a small scale; as low as 1,000 impressions for just $20. You simply can’t do that on offline channels such as radio. But many of these people didn’t understand how to craft a relevant or compelling message, nor did they execute sufficient repetitions. Even though most of us are experts in watching ads, creating them is a lot harder than it looks. Seriously, don’t try this at home!

Host Read Endorsement vs. Non-Host, Recorded Ad Insertion

We’ve experimented with two different approaches to podcast advertising working with Blubrry, a leader in host read endorsement, and Kiptronic, the torchbearer for non-host recorded (dynamic) ad insertion.

Host read endorsement has been the preferred model in radio for years. Rush Limbaugh gets probably a 30% premium for his personally voiced ads flogging the Sleep Number Bed because if you like Rush (or even if not), his endorsement is more likely to influence you. However, while this proven approach works for individual podcasters with substantial audiences, it doesn’t scale down very well to the network-of-lots-of-hosts model. The costs of matching a specific advertiser with a specific host, developing and delivering the message, and then verifying effective delivery, just don’t make sense on a small scale for a network. How would an advertiser even choose the hosts to whom they’d hitch their reputation? They’d have to find 100 hosts to reach 100,000 listeners. It’ll never happen.

To me it’s obvious that non-host recorded (dynamic) ad insertion is the path for a network! Among other reasons, over 30% of TalkShoe’s episode-plays are for recordings more than a month old (the legendary “long tail”). Only by putting a fresh ad in an old recording can you monetize it. Believe me - the folks who made “Snakes on a Plane” won’t still pay you for running their ads today.

Matching is done based on category (e.g., sports) or topic (e.g., winemaking), and listener demographics (age, gender, etc.) and location (derived through IP address). It’s far better than radio and will get better still.

By the way, ad insertion technology still needs to be enhanced in two other ways: 1) interstitial insertion (in program, not just pre-roll and post-roll), which we know our friends at Kiptronic are all over, and 2) a comprehensive “Audio Ad Words” type marketplace for buying impressions. Come on Google; unleash your dMarc technology on the Internet for podcasting. We want it; we need it!

Critical Mass (Audience)

It may be obvious, but a certain scale and a certain level of automation are required in order for micro-segmented advertising to be meaningful and cost-effective. You can’t pay a salesperson to chase deals that generate $10 - $16 per week (that’s what it would cost WineMaker Magazine to advertise on my show at 2 cents per impression).

TalkShoe is now delivering more than 12 million unique episode-plays annually and we can see that our business will become more valuable per unit as we grow to 50 million or, better yet, 100 million unique episode-plays. There’s a definite knee-in-the-curve where growth drives “extra-linear” value (I’d say “exponentially”, but that connotes hype I am trying to avoid).

Inventory Utilization (Emergence of the Online Audio Ad Market)

As all of the airlines know, having a seat on a plane is one thing; filling it is another. The third quarter of 2007 was TalkShoe’s best yet, when 23% of episode-plays carried paid audio ads. However, fast growth in episode-listens makes this number hard to keep up with.

Advertisers generally targeted “categories” rather than individual shows. The Business, Computers, Education, Sports, and Technology categories were most popular. I expect us to average 20% utilization over time, but with less interest in advertising in Politics, Arts & Entertainment, Pets, or Government categories (poor demographics or too controversial). The Religion category is a wild card.

To repeat the subject of this post and not to be forgotten is that the online audio advertising market is still in its infancy. A lot of work needs to be done to establish credible case studies and compelling ROI data. But it’s not all bad news. TalkShoe is using its unsold inventory to drive its own growth and it’s working! Last quarter, volume was up 70% over the previous quarter.

The Most Effective Advertising Ever

So here’s the story of what may be one of the most effective “ads” in the history of the world, on TalkShoe or anywhere else (a claim that I realize can’t be fully proven, but hang with me). In early 2007, a listener sent me a bottle of wine he made from Peter Brehm frozen grapes. It was fabulous, comparable to the best wines I’ve ever tasted. If you’re not familiar with them, Brehm Vineyards grows fantastic grapes and freezes them when they ripen each fall. That way, a winemaker can buy them and get started any time of year.

On January 16th, my wineaux partner “The Other Guy” and I bought Brehm grapes and broadcast the first of six episodes about “Frozen Grapes”. We involved listeners and participants-by-phone in vicarious winemaking with our own Brehm grapes. By the time of episode six on February 20th, at least a dozen listeners had written to say that they too purchased grapes from Brehm. With only 1,547 episode plays during that period, we generated at least $4,250 in sales for Brehm Vineyards. On a CPM basis, that’s $2,747. That’s the power of micro-segmented advertising.

The Bottom Line

So I’ve seen the future of audio advertising. It’s still lacking an instant click; dynamic interstitial insertion is not yet widely used; and no automated marketplace has achieved either full functionality or critical mass. But the ads are relevant to me and they work! As TalkShoe grows and the market develops, we’ll unpause our TalkCash program for the 10% of you who want to “broadcast yourself” and get paid! Until then, just enjoy actually talking with your online friends and groups.

SF Meetup and New Anouncement March 11th.

| Author: Aaron | In Announcements, Events Print This Post

Dave Nelsen (TalkShoe CEO and Founder) will be hosting a TalkShoe meet-up in San Francisco on March 11th from 6-9pm and he would love for you to swing by and have a drink and a bite to eat. All the details are below, including a link for registration; the space can only hold 100 people, so register as soon as you can! Thanks for your continued support and excitement for TalkShoe and hope to see you in San Francisco.

He will also be announcing a new product that is sure to put the voice in social networking.

EVENT DETAILS:

WHEN: Tuesday, March 11, 2008 from 6:00 PM - 9:00 PM
WHERE: Varnish Fine Art, 77 Natoma St., San Francisco, California 94107
REGISTRATION: http://upcoming.yahoo.com/event/444328/?ps=5
DETAILS: The event will include a bar and appetizers to enjoy.

Best regards,
Dave Nelsen - TalkShoe Founder








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