WANTED: Two People to Become Famous Friends!

| Author: Dave Nelsen | In Announcements, Host Lounge News, What's New Print This Post

OK, I admit that this idea is a little bit wacky and definitely not for everybody. But it’s amazing what becomes wildly popular in this crazy Facebook-YouTube-Twitter-TalkShoe world, so here goes…

If you have a good friend that you talk with constantly on the phone, we’ll help make both of you famous. How? Just hold every phone call as a public TalkShoe call and we’ll promote it to the world! You need only do what you already do; just talk to each other using TalkShoe. Here’s how:

1) Apply by emailing me at daven@talkshoe.com. Tell me about yourself, about your soon-to-be-famous friend, and about your typical conversations (tip: I like Twitter — keep it short). If you’re chosen, we’ll set up everything for you. Up to 5 pairs of friends will be selected (totally separate and independent). No larger groups will be considered at this time.

2) Pick “stage names” and practice using them (yes, it can be tricky when you’re relaxed). While the world will eavesdrop on your conversations, we won’t reveal your actual identities.

3) From now on, whenever you and your friend want to talk, call into TalkShoe to do it while the world listens along, live and recorded. Yes, your calls will even be available in iTunes! Is that scary or exciting? Don’t apply if it’s the former.

Think about it: if it’s REAL talk, it will be ‘real’ INTERESTING! We all want to learn more about ourselves by learning more about others. And there are so few ways to get true insight into other people these days… other than this one. For those of you born after 1950 (and who wasn’t), there once was something called a party line — not for actual parties but for affordable shared telephone service in rural areas… and great for eavesdropping on your neighbors. Alas, since your grandparents’ time, that’s been lost to the world. Until now; until you!

4) There will be no voice interaction with others; just one-to-one talk as you always do.

5) We’ll help make you famous. Tens of thousands will listen; or maybe millions. Just keep it real… and honest… and you! It will be surprisingly interesting.

Last point: You can be two guys, two gals, or one of each. It can be rated G, or PG, or R, but not more than that. We’ll broadcast you to the world and it won’t scandalize your grandparents. Or maybe it will but just a little…

NEW “On-Demand” Talkcasting

| Author: Dave Nelsen | In Announcements, Host Lounge News, TalkShoe Tips, What's New Print This Post

With the New Year, TalkShoe has launched On Demand Talkcasting®, an enhanced version of the Instant Talkcasting capability released just last month. Thanks to your feedback, now it’s even more like Twittering® with your voice (and optionally, up to 300 friends’ voices too). Grab your cell phone, call into TalkShoe, run your live On Demand Talkcast and — zoom — it’s available to the world. How cool is that?

As before, you can do a movie review as you leave the theater, inform your audience about a breaking news story, or tell your friends about a hot new restaurant while the taste is still on your tongue, and now it’s even easier!

You’ll need a TalkShoe account and an existing Call Series to get started. To configure it for “On Demand” operation, go to the Call Series page (where your recordings are shown):

1) Click the “Update” tab.

2) Check the box labeled “Create Episode on Demand”.

3) Optionally, check the “Automatic” recording choice to have recording start when you connect (and end automatically when you disconnect).

4) Save your changes.

Then you’re set. Just call into TalkShoe normally. Your call will go live automatically each and every time. By the way, you can also control a variety of Talkcasting functions from your phone:

… *2*1 – Starts the recording (if not set for automatic mode)
… 50# - Mute All (except the host)
… 51# - Unmute All
… *6 – Self mute/unmute (works for host and for individual participants)
… *2*1 – Ends recording
… Hang-up – ends audio streaming

Two final tips: a) If you set your PIN to match your cell phone number, you’ll be logged in automatically after entering just your Call ID, and b) If you have your audience opt for text alerts, they’ll receive a text message immediately when you start every On Demand call (have them click the TXT ALRTS - SMASH button on your call page).

Thanks. Keep the great ideas and suggestions coming and we’ll keep improving TalkShoe!

Step-By-Step TalkShoe Instructions

| Author: Dave Nelsen | In Announcements, What's New Print This Post

We’ve seen many new hosts show up on TalkShoe recently. As company founder, let me be the first to welcome you! Below are simple step-by-step instructions for a variety of basic actions on TalkShoe. First, here are some of the strengths of TalkShoe:

1) TalkShoe is built on the best conferencing technology on the planet, same as used by NASA and 80 telcos worldwide for their best business teleconferencing customers. On TalkShoe, you can have 300 simultaneous callers while being in complete control just like a radio talk show host.

2) TalkShoe allows Voice-over-IP (VoIP) callers from its own integrated ShoePhone application (download and install TalkShoe Live Pro) or any SIP-standard alternative including Gizmo, SJPhone, and X-Lite. Skype is not SIP-compliant but you can use SkypeOut to call TalkShoe at 724-444-7444. You can find more details here: TalkShoe & VoIP.

3) In addition to VoIP softphones, TalkShoe allows callers from “landline” telephones and cell phones. That enables a whole world of participation.

4) For participants who don’t want to call in, they can listen and text chat live without downloading or installing any software. They don’t even have to be members of TalkShoe. These folks will show up as “Guests” in your TalkShoe Live display.

5) TalkShoe calls can be recorded and distributed as podcasts (listed in iTunes) automatically each time you do a new call episode. This will increase your audience by 20X on average.

6) All TalkShoe features are free. If you’re not using VoIP, please check with your phone company to see if they charge you to call 724-444-7444. Many people have flat-rate calling plans (Vonage, etc.) or free cell phone minutes.

Keep in mind that like a radio talk show, TalkShoe is built on the philosophy of dictatorial host control. You can enable or block any text chatter and mute or unmute any caller; you may do so individually or all together (e.g., mute all).

Here are step-by-step instructions for a variety of tasks. Start at www.talkshoe.com, then:


1) Click the white “Sign Up” button in the upper left header area.
2) Fill in the six mandatory fields, hovering over the “?” next to each field for more detailed instructions.
3) Complete by clicking the green “Create User” button. Click the Continue button when the system indicates “User created successfully”. Downloading the TalkShoe Live Pro client is optional at this point (see topic below).

Sign In:

1) Click the white “Sign In” link in the upper left.
2) Enter User Name and Password and click “Remember Me” if you are working from your own computer.
3) Complete by clicking the white “Sign In” button.

Recovering Your Username and/or Password:

1) On the Sign In page (as above), click the link that says “forgot username or password” and enter the email address you specified at sign up.
2) Complete by clicking the green “Send Password” button.

Creating and Scheduling Your First Call:

Keep in mind that TalkShoe uses the term “Episode” to describe an individual call, and “Call Series” to refer to all episodes that are part of the same group or theme. Think about a TV “series” (Gilligan’s Island) and individual “episodes” (Gilligan finds another way to screw up their rescue). To create a call episode, you must first start from an existing or new call series as follows:

Creating a New Call Series:

1) Click the green “Create” button in the upper left header area. The first time through, you’ll see a short overview of the process on the first screen. Click “Get Started” to continue.
2) Enter a title for your Call Series or use the default title selected for you. This can easily be changed later.
3) Set the desired options or accept the defaults. Notice the orange link for “Advanced Options”. Again, these can easily be changed later.
4) If you’re ready to do a call immediately, click “Start Now”, otherwise select “Schedule” and fill in the episode options.

Regarding Start Time and Episode Duration, these are just to set audience expectations. You may actually start any time during the scheduled window or up to 15 minutes early; once started, you may run as long as desired up to 5-hours of recording or 24-hours of talking. You’re in total control.

Accessing Any of Your Call Series (and accessing recording archives, scheduling episodes, etc.):

1) Click the white button labeled “myTalkShoe” in the upper left area.
2) Click the title of the desired Call Series. You’ll be able to access a wide variety of call-specific activities from this “Call Series page”.

Scheduling an Episode:

1) When “Signed In” to TalkShoe (notice your user name in the upper right), you will see a white button labeled “myTalkShoe” in the upper left area. Whenever in doubt, click it. Notice the nine tab topics down the left side (lots of good stuff here). By default, you’ll see a list of “My Calls” (meaning your various “Call Series”).
2) Click the title of the desired Call Series.
3) Across the top, you’ll now see four tabs. Click the second one to “Schedule Episode”.
4) Complete the fields and click “Next”. Click “Complete” unless you want to “invite guests to your call” using TalkShoe’s email engine.

Setting “On Demand Operation” (Unscheduled Episodes):

1) Go to your Call Series page (as described above).
2) Across the top, click the first of four tabs titled “Update” and check the setting to “Create Episodes on Demand”.
3) Click “Update Call” to save changes. After that, any time you call in, an episode will be created for you instantly. All functions and controls will operate just as if you’d scheduled the episode via the website. One minor note: You won’t see the TalkShoe Live “Start My Call” button on your Call Series page until you refresh it (after calling in).

Starting Your Call:

1) If you are using TalkShoe Live to manage your call, go to your Call Series page (as above).
2) Click the green upper “Start My Call” button. To use the more feature-rich downloaded client, click the green lower (and smaller) “TalkShoe Live Pro” button. Note: These buttons will appear 15-minutes before your episode’s scheduled start time. Using TalkShoe Live to manage your call is entirely optional. Phone-only operation is also allowed.
3) Use a telephone (preferred for hosts) or voice-over-IP client (SJPhone, Gizmo5, X-Lite, etc.) to call into your show (note that all dial-in info including your PIN is presented on the TalkShoe Live client). The “recording” and other control buttons will become active (AKA “color up”) only after you call in. Hosts, please note: after entering your Call ID, you must enter your PIN in order for TalkShoe to recognize you as host and activate your host controls.

Running Your Call Using TalkShoe Live:

The are a wide variety of functions to allow you to manage and control your call. Please view the videos available here: TalkShoe Live client how-to videos.

Running Your Call Using Just Your Phone:

The are several telephone keypad (touchtone) functions to allow you to manage and control your call entirely from your phone. Please see this post for details: Telephone Keypad Commands.

Telling Callers How to Reach Your “Shoe”:

1) Call 724-444-7444
2) Enter Call ID [your 5-digit call ID here] followed by the # sign
3) Enter their TalkShoe PIN or press 1# to join as a guest (do not share your PIN; it can be used by just one person at a time)

As mentioned in Item 2 at the beginning of this post, TalkShoe supports SIP-compliant Voice-over-IP (VoIP) callers. The calling address for Gizmo is 123@; the calling address for SJphone and most other VoIP clients is As far as we know, all “pure VoIP” calls are totally free from anywhere on the planet to TalkShoe. Skype is not SIP-compliant but you can use SkypeOut to call 724-444-7444 (note: Skype charges for this).

Setting Automatic Recording (or Manual Recording or No Recording):

1) Go to your Call Series page (as above).
2) Across the top, click the first of four tabs titled “Update” and click the desired recording option.
3) Click “Update Call” to save changes. If you have selected manual recording, be sure to click the “Start” recording button in TalkShoe Live or press *2*1 on your telephone keypad when you’re ready to go.

Changing a Call Series from Private to Public (or Vice Versa) and many other options:

1) Go to your Call Series page (as above).
2) Across the top, click the first of four tabs titled “Update” and make the desired change.
3) Click “Update Call” to save changes.

Changing an Episode Date, Start Time, Title, or Description:

[You must do so before it goes live; in other words, at least 15 minutes in advance]

1) Go to your Call Series page (as above).
2) To the right of the Scheduled Episode, click the “Update” button
3) After making the desired change(s), click the green “Update Episode” button to save changes

Please comment with suggestions for additional step-by-step instructions and we’ll expand this document. Thank you, and have fun talking.

Lots More TalkShoe Phone Ports; and Two BIG Milestones

| Author: Dave Nelsen | In Announcements, What's New Print This Post

Today, TalkShoe activated 33% more telephone voice ports in our system. It’s a big step forward because lately on about one-third of all evenings our system was reaching full capacity (not the whole night mind you; but occasionally for a several hour stretch). Who knew so many online groups would want to talk. So now even more people can do it – up to 300 people simultaneously on every individual call (try it; it’s amazing to join a call that big).

Which got me to wondering, how many people are we talking about? I checked the TalkShoe system stats and guess what? Since the start of last year, there have been more than 12 million minutes of phone callers. This number is measured by an independent third-party and doesn’t even include voice-over-IP (VoIP) or ShoePhone callers. And during that same period, there were more than 16 million unique listens. That is to say, we never count the same person listening to the same recording twice (advertisers appreciate this kind of credible reporting).

Keep up the great work everybody. By the way, my favorite new call series on TalkShoe is… 81342 (Parkinson’s Disease Talk Live). What a cool use of TalkShoe.

Dave Nelsen, Founder

TalkShoe Show Wins NATIONAL Contest as BEST PODCAST!

| Author: Dave Nelsen | In Announcements, In The News, What's New Print This Post

Congratulations to hosts Heidi and Fanshen and their participants in the Mixed Chicks Chat, a weekly Community Call on TalkShoe which was selected today by judges as the BEST PODCAST in the country (out of more than 9,400 entries; WOW!!) in the fourth annual national Black Weblog Awards competition!

Check out the podcast here: Mixed Chicks Chat and the official announcement here: 2008 Black Weblogs Awards. Or visit their homepage here: Mixed Chicks Website.

Like the rest of us, Heidi and Fanshen are just “regular” folks. They’ve shown what can be achieved with a little passion and planning. Amazing, and well done!!!

TalkShoe Based on Technology Built for NASA

| Author: Dave Nelsen | In Announcements, In The News, What's New Print This Post

TalkShoe is a wonderful way to actually talk with your online groups… or to broadcast yourself to the world. If you haven’t visited in a while, check out all of the latest features at www.talkshoe.com including:

:arrow: A one-click version of TalkShoe Live (no download required);
:arrow: Guest participation (no sign-up required);
:arrow: Host controls to block and enable text chat (in addition to voice);
:arrow: Phone-only request to talk (*8);
:arrow: Fully integrated Facebook application;
:arrow: Badges and players for your blog, your website, MySpace, Ning, etc.;
:arrow: A last episode player; and lots more.

By popular demand, we’ll be adding 33% more telephone ports so that every call can have up to 300 simultaneous callers (by September 30).

As a bonus for everyone who’s read this far, the first 25 people who send email to daven@talkshoe.com indicating their Call ID will get a free “Featured” listing on TalkShoe for the next 30 days. Have fun talking!


P.S - Oh, you’re still wondering about the NASA connection? The voice technology at the core of TalkShoe was developed by Compunetix for NASA to do space shuttle mission control with up to 4,000 callers per conference. Later, it was expanded to support up to 10,000 callers per conference. As TalkShoe hosts look to do ever larger calls, we’ll open up even more than 300 simultaneous phone ports per call. Just keep building your audiences. :cool:

Update on TalkShoe’s Newest Release

| Author: Dave Nelsen | In Announcements, Support, What's New Print This Post

With our new release on June 19th, we’ve made several important changes:

1) We’ve discontinued our unpopular outsourced telephone answering service. Too many people told me that they didn’t like talking to nimrods reading scripts who knew nothing about the actual TalkShoe service. So now when you call support at 724-935-8265, you may have to leave a message if you don’t reach us live, but you’ll know that if nobody else picks it up, I will be notified within minutes.

Keep in mind that if it’s not a system-down issue, you should use our People-Powered Customer Support at www.talkshoe.com/support (or click the “Help” link from any webpage).

2) We’ve equipped our support staff with a new audio streaming restoration capability to fix streaming issues on the fly. We plan to put this capability directly into hosts’ hands in an upcoming release. Separately, we’re working to improve our audio streaming system so that it will be much more reliable.

3) We’ve fixed a server deadlock problem that’s caused two significant outages in the last month. Unfortunately, we’ve subsequently discovered a new one, which has already caused one outage (Wednesday afternoon, 6/25/08). That one will be fixed in the next week.

4) By popular demand, we’ve restored the monthly reports that were disabled when we paused the TalkCash revenue sharing program. This allows you to view your stats on a monthly basis, even though earnings are zero.

5) Even though it’s a new feature from last release, don’t forget to tell your callers to use *8 (*T) to request to talk.

TalkShoe Community Calling is up from May to June to new record levels. Against a backdrop of a few hosts being unhappy with the pausing of our TalkCash program, this is very encouraging. I personally thank you.

Request to Talk with *8 (*T)

| Author: Dave Nelsen | In Announcements, What's New Print This Post

This week’s new release has been our most stable ever (still not quite perfect - there are occasional streaming failures that we’re working to resolve). That said, the two coolest new features are:

- Number of Participants; this count is displayed just above the show image on the home page, and just below the “Join In” button on the Live Now page. Frankly, we should have added this feature a year ago.

- Request to Talk via phone only; this is by far the more important new feature. Tell your callers that when muted they can now press *8 (as in *T for Talk) on their phones to request to talk. Very handy! When you notice phone-only users requesting this, please acknowledge it verbally as our system does not provide any other audio feedback.

By the way, both of these features were the result of your suggestions and requests. Please keep the great ideas coming.

Online Audio Advertising Market Still Developing

| Author: Dave Nelsen | In Announcements, Events, What's New Print This Post

Given the still-nascent online audio advertising market, TalkShoe has decided to pause its TalkCash program. While we remain true believers in the concept, the primary purpose of this action is to allow us to focus our resources on continuing to enhance and grow our popular Community Calling service.

The original concept behind TalkCash was to share ad revenues with audio content creators (aka podcasters), creating an economic incentive to use TalkShoe. It turns out that most people engage in Community Calling for two other non-economic reasons: 1) to more deeply connect with people having like interests [as humans, it’s in our DNA], and 2) to share their voice [essentially the same force that drives blogging]. We estimate that on TalkShoe less that 10% of people are in it primarily for the money.

Two supporting data points: In the past 12 months, the percentage of unpaid host listens on TalkShoe has risen from 3% to 61%. And during the same period, the average time a caller remained on the phone has gone from 31 minutes to 51 minutes. Yes, this is my baby, but even I am amazed at this level of engagement with an “Internet” application.

One other relevant detail: TalkShoe has been paying a subsidized ad-share rate of $10 CPM (1 cent per episode-listen) to hosts. While we sell ads at $20 CPM and higher, we’ve actually been paying out far more than we’re generating due to limited ad inventory. At this time, there are more important things to spend our investors’ money on.

If you’re a casual reader not involved in driving Web2.0 and new advertising models, stop reading here.

For those of you actually interested in the guts of this stuff, read on. I’ll share insights gained through almost two years of testing and tweaking our online audio ad program (aka podcast advertising). I’ll cover Micro-Segmentation, Podcast Advertising Effectiveness, CPM Rates, Host Read Endorsement vs. Non-Host Recorded Ad Insertion and more. And I’ll tell you about a campaign worth $2,747 CPM.


TalkShoe has demonstrated that audio advertising can be very valuable when properly targeted to narrowly-segmented audiences. An example of this is my Cellar Dwellers Home Winemaking show. Brad Ring, the editor of WineMaker Magazine, emailed me after discovering the show on iTunes. He wrote something to the effect of “Dave, every one of your listeners is a perfect candidate subscriber for my magazine; let’s do a deal.” And even though I average just 500 to 800 unique episode-plays per week, we did. Anecdotally, it appears that a very high proportion of my listeners now subscribe to Brad’s magazine, although neither of us knows the exact numbers.

Now that I’ve seen it in action, the power of micro-segment targeted advertising is undeniable.

Podcast Advertising vs. Internet Advertising Effectiveness

I don’t know about you, but I’m getting pretty good at ignoring most Internet text and banner ads. I suspect that I’m not alone, as I’ve heard that Google’s click rates are dropping.

By comparison, Internet audio ads (my generic name for podcast advertising) have one big positive and one big negative. On the plus-side, our evidence indicates that people actually listen to them. When you turn on your iPod, you’re not talking so you listen. How many times have I heard an Acura ad on an NPR podcast, and yet I still notice them? Heck, as a lifetime Toyota/Lexus driver, I might even consider an Acura next time.

On the minus-side, unlike with Internet ads, an iPod provides no mechanism for clicking on something. Attention: Steve Jobs, entrepreneurs, and/or any venture capitalist; solve this problem and make a billion or two. Cell phones may be the key — texting a code or pressing a button on an Internet-enabled phone could provide for that immediate response. We need it.

Audio Advertising Rates

In addition to advertising for WineMaker Magazine, TalkShoe has run campaigns for Ambrosia Software, Audible.com, Citrix Systems (GoToMyPC and GoToMeeting products), GoDaddy, PageFlakes, and a couple dozen individuals. Rates have ranged from:

• A low of 2 cents per impression to…
• A high of 5.5 cents per impression.

We also tried some “remnant” advertising at 0.3 cents per impression, just to prove to ourselves that it is a very bad idea and should not be repeated. Ads that aren’t relevant to a listener are simply clutter and diminish the value of the good stuff.

Even higher rates can be justified where there is a good match between advertiser and audience (don’t miss the Brehm Vineyards example at the end).

A side note: As with Google AdWords, TalkShoe allows individuals to run online audio ads on a small scale; as low as 1,000 impressions for just $20. You simply can’t do that on offline channels such as radio. But many of these people didn’t understand how to craft a relevant or compelling message, nor did they execute sufficient repetitions. Even though most of us are experts in watching ads, creating them is a lot harder than it looks. Seriously, don’t try this at home!

Host Read Endorsement vs. Non-Host, Recorded Ad Insertion

We’ve experimented with two different approaches to podcast advertising working with Blubrry, a leader in host read endorsement, and Kiptronic, the torchbearer for non-host recorded (dynamic) ad insertion.

Host read endorsement has been the preferred model in radio for years. Rush Limbaugh gets probably a 30% premium for his personally voiced ads flogging the Sleep Number Bed because if you like Rush (or even if not), his endorsement is more likely to influence you. However, while this proven approach works for individual podcasters with substantial audiences, it doesn’t scale down very well to the network-of-lots-of-hosts model. The costs of matching a specific advertiser with a specific host, developing and delivering the message, and then verifying effective delivery, just don’t make sense on a small scale for a network. How would an advertiser even choose the hosts to whom they’d hitch their reputation? They’d have to find 100 hosts to reach 100,000 listeners. It’ll never happen.

To me it’s obvious that non-host recorded (dynamic) ad insertion is the path for a network! Among other reasons, over 30% of TalkShoe’s episode-plays are for recordings more than a month old (the legendary “long tail”). Only by putting a fresh ad in an old recording can you monetize it. Believe me - the folks who made “Snakes on a Plane” won’t still pay you for running their ads today.

Matching is done based on category (e.g., sports) or topic (e.g., winemaking), and listener demographics (age, gender, etc.) and location (derived through IP address). It’s far better than radio and will get better still.

By the way, ad insertion technology still needs to be enhanced in two other ways: 1) interstitial insertion (in program, not just pre-roll and post-roll), which we know our friends at Kiptronic are all over, and 2) a comprehensive “Audio Ad Words” type marketplace for buying impressions. Come on Google; unleash your dMarc technology on the Internet for podcasting. We want it; we need it!

Critical Mass (Audience)

It may be obvious, but a certain scale and a certain level of automation are required in order for micro-segmented advertising to be meaningful and cost-effective. You can’t pay a salesperson to chase deals that generate $10 - $16 per week (that’s what it would cost WineMaker Magazine to advertise on my show at 2 cents per impression).

TalkShoe is now delivering more than 12 million unique episode-plays annually and we can see that our business will become more valuable per unit as we grow to 50 million or, better yet, 100 million unique episode-plays. There’s a definite knee-in-the-curve where growth drives “extra-linear” value (I’d say “exponentially”, but that connotes hype I am trying to avoid).

Inventory Utilization (Emergence of the Online Audio Ad Market)

As all of the airlines know, having a seat on a plane is one thing; filling it is another. The third quarter of 2007 was TalkShoe’s best yet, when 23% of episode-plays carried paid audio ads. However, fast growth in episode-listens makes this number hard to keep up with.

Advertisers generally targeted “categories” rather than individual shows. The Business, Computers, Education, Sports, and Technology categories were most popular. I expect us to average 20% utilization over time, but with less interest in advertising in Politics, Arts & Entertainment, Pets, or Government categories (poor demographics or too controversial). The Religion category is a wild card.

To repeat the subject of this post and not to be forgotten is that the online audio advertising market is still in its infancy. A lot of work needs to be done to establish credible case studies and compelling ROI data. But it’s not all bad news. TalkShoe is using its unsold inventory to drive its own growth and it’s working! Last quarter, volume was up 70% over the previous quarter.

The Most Effective Advertising Ever

So here’s the story of what may be one of the most effective “ads” in the history of the world, on TalkShoe or anywhere else (a claim that I realize can’t be fully proven, but hang with me). In early 2007, a listener sent me a bottle of wine he made from Peter Brehm frozen grapes. It was fabulous, comparable to the best wines I’ve ever tasted. If you’re not familiar with them, Brehm Vineyards grows fantastic grapes and freezes them when they ripen each fall. That way, a winemaker can buy them and get started any time of year.

On January 16th, my wineaux partner “The Other Guy” and I bought Brehm grapes and broadcast the first of six episodes about “Frozen Grapes”. We involved listeners and participants-by-phone in vicarious winemaking with our own Brehm grapes. By the time of episode six on February 20th, at least a dozen listeners had written to say that they too purchased grapes from Brehm. With only 1,547 episode plays during that period, we generated at least $4,250 in sales for Brehm Vineyards. On a CPM basis, that’s $2,747. That’s the power of micro-segmented advertising.

The Bottom Line

So I’ve seen the future of audio advertising. It’s still lacking an instant click; dynamic interstitial insertion is not yet widely used; and no automated marketplace has achieved either full functionality or critical mass. But the ads are relevant to me and they work! As TalkShoe grows and the market develops, we’ll unpause our TalkCash program for the 10% of you who want to “broadcast yourself” and get paid! Until then, just enjoy actually talking with your online friends and groups.

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